Our vision is to fulfill the beauty and personal grooming needs of the consumer by providing innovative products to help us accomplish success and achieve sustainable growth.


Our purpose of existence is to offer quality personal care products at the right price to suit every individual’s cosmetics needs in a natural way. We aim at making a difference by creating values.

Research & Development

A blend of natural ingredients and modern in-house scientific research and development is applied to formulate all of biomantra products. Joy optimizes the specific properties of fruits, flowers and herbs, extracting active natural ingredients that have a beneficial action on the skin and hair. All our products are specifically designed to take a targeted approach, which addresses specific skin concerns.

The company has a state of the art Research and Development division in Varanasi U.P. equipped with advanced testing devices, manned with qualified and experienced technicians. This department assists the company in its endeavor to provide safe, effective and quality products.